Self-affirmation makes hard-to-swallow advice more palatable
Thursday, July 24th, 2008Previous research suggests self-affirmation makes it easier for you to accept information which might threaten your sense of self-worth. It was thought that doing something like writing about why your values are important improves self-esteem, and that improvement in self-esteem is what makes hard-to-swallow news more palatable.
Values-affirmation and its affect on positive feelings.
The research done by Jennifer Crocker and her colleagues lead to a different conclusion. In the first of two experiments they had two groups of people rank business, art, social life, science, religion and politics in the order of which they valued most to least. One group then wrote about why their most important value was important to them, while the other wrote about why their least important value might be important to other people. The first group is the experimental group, the second the control group. Afterwards both groups rated their current experience of 18 different feelings, including loving, strong, humble, ashamed, weak, and inferior.
The results showed that feelings of love increased regardless of which value the person rated as important. In other words, out of everyone who rated social life as the most important value, those who wrote about why it was important to them (the experimental group) felt more loving than those who wrote about why a less important value might be important to others (the control group). The researchers reported that the same applied for all the other values.
The thing that caught my eye was that those who rated science as their most important value felt less love than all the rest, and that the difference between those who wrote about their important value versus other people’s was slightly less likely to be replicated if the experiment were done again (though still much higher than chance). Also, there wasn’t a big difference between those in the control group who ranked social life and religion as most important, compared to those in the experimental group who ranked science as their most important.
This raises a question which the study didn’t seem to address; how does a particular value influence particular feelings? The results showed that writing about your most important value did increase a range of positive feelings, but it didn’t show how the feelings of people with different values changed, except for the feeling of love, which arguably was affected a little differently when the most important value was science.
It would have been useful to see how each individual’s feelings changed before and after the task. The experiments only compared different groups of people after the task; it didn’t see what kind of changes there were for people within each group. If, for example, the small number of people who valued science highly just happened to be split into one group who were already more loving versus those who were already slightly less, then it would appear as if the task itself lead to an increase in loving feelings, whereas the truth is the differences where already there before the task.
That probably isn’t the case for people whose most important value was something other than science, since for them there was a big difference between the tasks. Also, there were more people in those groups which means it’s less likely that the differences were a result of which group the people happened to end up in.
Transcending the self.
Still, that question doesn’t really affect the researchers’ conclusions. And that was only half of the study. The other half looked at how writing about your values can affect how well you accept information which might threaten some aspect of your self-worth. A different group of participants did the same tasks as in the first experiment, but they were also shown some fake research about how smoking increases risk for a specific, dangerous medical issue. Some participants were smokers and some weren’t; the results showed those who smoked were more accepting of the fake research if they wrote about their most important value.
The researchers suggested that affirming your values allows you to “transcend the self”; not in a metaphysical sense, but by shifting your focus away from potential personal threat to the other things you care about (including people, of course).
No hand-waving advice for me, thanks.
Lots of people have been saying the same thing for a long time. Especially spiritual leaders and authors of self-help books. Perhaps that’s why most other research on this topic has produced different conclusions; scientists don’t tend to hold the advice of self-proclaimed experts in high regard. And there’s good reason for this; those who promote a solely personal-experience-based way of figuring out if something works have never, as far as I’m aware, given advice in anything but a very broad sense. It’s as if you asked someone how you could find Mars in the night sky, and they told you to look up. But clearly scientists can learn something from the musings of those who are less precise, even if it’s only an obvious answer their tight focus has blinded them to. I hope it’s something people take on board, especially those involved in research which falls under the relatively new category of Positive Psychology. An idea which comes from an unexpected source might still be a good idea.
Another reason for being cautious of accepting anecdotal evidence is that it’s hard to figure out if what was claimed to work really did have an effect. And if it did, would it work as well for someone else? That’s an extremely important consideration when you’re in the business of giving advice; the more accurately you can tailor the advice to a particular person, the more likely they are to accept that advice, and the more likely it is that advice will be effective. This research shows that affirmation of your most important value will make it easier to accept advice you might otherwise not. But perhaps those who value science would achieve a better result through some other task. As the researchers mentioned, different activities might affect different aspects of a person in different ways, and more research will help us figure that out.
Related entries:
- Belief Colourblindness
- An interesting and fun way to explain the nature of science
- Do you really want to know the Truth?
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