The positives of social interaction on the Internet
Saturday, September 1st, 2007Despite the ubiquity of the Internet in the developed world, and despite its pervasive influence on our lives, many people still believe social interaction via the Internet to always be a poor substitute for face-to-face interaction.
Social interaction via the Internet is further stigmatised by sorrowful events such as widely publicised Internet suicides.
While it is clear that, in some cases, the detrimental effects of social isolation are not relieved by certain kinds of Internet based interaction, it is not evident that Internet interaction is likely to be detrimental for all. In fact many studies over the last decade or two, as reviewed by Yair Amichai-Hamburger and Adrian Furnham in their paper entitled The Positive Net, have shown that Internet based interaction can be very helpful for some people, particularly those who experience social anxiety and are often targeted as needing the most non-Internet based interaction.
In a pair of studies in 1998, researchers McKenna and Bargh found that individuals in two distinct types of socially stigmatised groups experienced increased self-acceptance and lessened feelings of social isolation and abnormality as a result of group Internet based involvement with like-minded people. Thus the Internet provides great access to support via high visibility of those groups through search engines and directory listings, and many opportunities for convenient contribution. Of further help is the organisation of that contribution through features such as automatic collation of message into threads, making it easy to follow the discussion of a particular topic.
Not only does the Internet offer access to diverse support groups, but it also offers individual empowerment -which is especially important for those who are socially inhibited- through anonymity, which aids self-disclosure, control over interaction, which increases self-confidence, and easing the process of finding similar people. However it’s possible that this empowerment won’t be easily extended to the off-line world by those who suffer from extreme social anxiety, so Amichai-Hamburber and Furnham have proposed a graded series of modes of interaction which aim to ease people into full face-to-face interaction. The steps are:
- Communicating by text only
This could take many forms, from email to instant messaging to forums and other discussion groups. - Text + image
At this step both people could set up webcams, but continue to converse through text. - Communicating by video + audio
This stage substitutes text for audio chat. - Face-to-face interaction
When ready the participants can meet in person, fully prepared for genuine, relaxed interaction after having gradually shared intimate details with each other at their own pace.
But what about those who aren’t socially anxious? Well, where relationships are concerned, researchers McKenna, Green and Gleason found that people who formed their first impression over the Internet liked their partner more after meeting face-to-face in comparison to only meeting in person without any prior interaction. Since Internet based interaction facilitates mutual self-disclosure, McKenna et. al. believe that this creates stronger relationships than those based on physical attractiveness. They also found that those in strong Internet relationships endeavour to make them an off-line relationship as well. This has certainly been my experience, both on the Internet and off; the hallmark of my close friendships has been early mutual candid revelation of personal details, and the interaction has moved off the Internet whenever possible.
Amichai-Hamburger also suggests that the Internet aids contact between differing groups, including those of different ethnic, social and religious backgrounds. This is facilitated by status equality (many off-line status symbols have no relevance on-line), by aiding cooperation towards high value goals, and by allowing more frank disclosure through anonymity.
The Internet may make it easier for individuals to be included in such groups by allowing the individual to find a role which enables fulfilling self-expression. If, on the Internet, a group tries to enforce a particular role on an individual it is much easier than in face-to-face encounters for that individual to disagree, express alternatives, or simply leave.
While it’s certainly important for us all to be aware of the pitfalls of using the Internet for social interaction, of equal importance is the many benefits, particularly for those most susceptible to those pitfalls.
Personally I’d hate to see, for example, parents greatly restrict their child’s access to the Internet because of fears of negative influence. These fears, and indeed the negative influence itself, can be eliminated by appropriate monitoring of a child’s use, and encouragement in involvement in the many beneficial opportunities for interaction, especially the plentiful opportunities which children will actually enjoy!.
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